Course Listing
48P:005 - Principles of Public Relations -- 3 hrs.
Introduction to theories, processes, and techniques involved in researching, planning, and implementing programs designed to influence public opinion and human behavior. Prerequisites: 48C:001; 620:005. (Offered Fall and Spring) 48P:091 - Applied Public Relations -- 1 hr.
Credit for approved work in public relations (e.g., problems of campaign on campus or in the community). May be repeated for maximum of 4 hours. Prerequisite: consent of instructor. (Offered Fall and Spring) 48P:170g - Global Public Relations -- 3 hrs.
Examination and comparison of cultural and geopolitical distinctions of global public relations practice. Prerequisite: junior standing. (Offered Fall) 48P:173 - Public Relations Writing -- 3 hrs.
Conceptualization and multi-media adaptation of copy for public relations campaigns. Prerequisite: 48J:007. (Offered Fall and Spring) 48P:182g - Public Relations Campaign Methods -- 3 hrs.
Analysis and production of public relations tools; techniques to gain reaction and support from specialized groups. Planning and preparation of public relations communications materials and use of controlled (public) media to reach target audiences. Prerequisites: 48P:005; junior standing. (Offered Fall and Spring)
48P:184g - Public Relations: Integrated Communications -- 3 hrs.
Study of strategies and practice of skills needed to practice "Integrated Communications", which includes use of public relations in the mix of marketing communication function within organizations. Prerequisite: junior standing. (Offered Spring)
48P:188g - Public Relations: Cases and Studies -- 3 hrs.
Analysis of selected cases and their ethical implications; design and simulation of particular public relations campaigns conducted by students. Prerequisite: senior standing or consent of instructor. (Offered Fall and Spring) 48P:190g - Public Relations Management -- 3 hrs.
Study and analysis of strategies and processes used in managing firms and internal departments; emphasis on management of on-going relations programs. Prerequisites: 48P:182; junior standing. (Offered Spring) 48P:191 - Applied Public Relations -- 1 hr.
Credit for approved work in public relations (e.g., problems of campaign on campus or in the community). May be repeated for maximum of 4 hours. Prerequisite: consent of instructor. (Offered Fall and Spring) 48P:197g - Internship in Public Relations -- 1-8 hrs.
Intensive work in specialized area at off-campus work facility. May be repeated for maximum of 8 hours. Prerequisites: junior standing; consent of intern advisor and department head. (Offered Fall, Spring, and Summer) 48P:201 - Introduction to Graduate Study and Research -- 3 hrs.
(Cross listed as 48C:201.) (Offered Fall and Spring) 48P:222 - Seminar in Mass Communication -- 3 hrs.
(Cross listed as 48E:222.) (Variable) 48P:224 - Mass Communication Theory -- 3 hrs.
(Cross listed as 48E:224.) (Offered Fall) 48P:282 - Seminar in Public Relations -- 3 hrs.
Various topics offered with specific title indicated in Schedule of Classes. May be repeated more than once provided it is on a different topic. (Variable) 48P:292 - Graduate Internship -- 2-3 hrs.
(Cross listed as 48C:292.) (Offered Fall and Spring) 48P:299 - Research.
(Offered Fall, Spring, and Summer)
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